Hi there! I’m Sally Cameron, a Melbourne Copywriter and Editor.
My passion? Helping solopreneurs, start ups, and SMEs connect with their customers, compel action, and convert more business with cut-through copywriting.
In this digital day and age, we’re spoilt for choice when it comes to communication channels. The key (and the hard part) is knowing exactly what to say AND how to say it.
Perhaps you’re struggling to come up with fresh content for your blog? Planning an eBook or eCourse, but have no idea where to start? Writing and rewriting your ‘About’ page, but getting nowhere? Or feeling defeated because your entire website is one big snore-fest? I can help.
Hire me as your Melbourne copywriter, and I will:
- Use a thorough consultative approach to get to know you and your business, with an emphasis on what makes you tick and what makes you special.
- Choose each word deliberately so that your copy is crystal clear, authentically you, and highly compelling.
- Use practical SEO strategies to ensure the right people find you via google.
- Save you time and a whole lot of headaches – forget about your copy and focus on doing what you do best!
I truly believe that the quality of your copy can make or break your business. And I’d really love to help you. Let’s get to the heart of your unique story, sing it to the masses, and make great things happen.
Want to know more about me? Or see how I can help you?


I’m Sally. Writer. Editor. Process junkie. Recovering perfectionist. Passionate fan of the Oxford comma. Hopeless cheese and chocolate fiend. Happiest with my head in a book or exploring nature. And on a mission to tell your story with authenticity, attention to detail, and high impact.
I’m so glad you’re here. Let’s get to know each other!
Behind the Scenes
Happy Clients
“Sal is one of the few copywriters who understands marketing and SEO. It's a skillset to write copy that really connects and moves the prospect towards engagement with you, and Sal just gets it.”
Danielle MacInnis, Founder and CEO, MacInnnis Marketing“I'd definitely recommend Sally to anyone after a professional and pleasant experience with a spectacular end result.”
Ariana Shutte, Marketing Coordinator, Cadwell