Welcome to my happy place where I geek out on all things copywriting and SEO, the ins and outs of freelance life and the everyday stuff that makes my heart sing.

I love hearing from readers, so please say hello in the comments or shoot me an email! 

A pandemic, a baby, a tree change and a return to work 15 March 2022 Hello! How are you? Again, it’s been a long time, no speak blog. What’s been happening? And what’s up next? Let’s catch up. A pandemic The last time I blogged, we were 40 days into lockdown. It felt like a looong time. And I thought we were nearly through it when I wrote hopefully about […] Read More....

blogging, career, creativity, freelance life, reflection, the good life, writing

Uncategorized

An update from isolation – day 40 24 April 2020 Hello, friends. How are you? It’s been a long time between posts. Almost 21 months, in fact! When I last wrote I was on the cusp of motherhood, preparing for maternity leave and contemplating the next phase of my business. I got some great advice – the crux of which was ‘forget work for a […] Read More....

personal development, reflection, writing

Uncategorized

Parental leave and the return-to-work juggle: preparing my biz for a little person 25 July 2018 After a long, hard journey, my husband and I are thrilled to be expecting a little bundle of joy in October. To be honest, I still can’t quite believe it despite my ever-expanding tummy (or ‘guts’ as hubby has affectionately started calling me!). We are over-the-moon excited and a little bit terrified. This will be […] Read More....

career, freelance life, freelancing, how to, professional development, reflection, solopreneurship, the good life

Uncategorized

In defence of keeping things simple and staying small 05 March 2018 Last week, I made a big mistake. Since launching in early 2015, my site has hovered around the top spots on Google for competitive key phrases like ‘melbourne copywriter’ with hardly any maintenance on my part. That’s the power of great SEO copy (if I do say so myself)! Google is my main source of […] Read More....

blogging, career, freelance life, freelancing, professional development, reflection, solopreneurship

Uncategorized

Lessons learned from the hardest year of my life 30 December 2017 “There is no path to peace. Peace is the path.” – Gandhi +++ Behind the scenes, 2017 has been the hardest year of my life. It’s been a rollercoaster ride of the highest highs and some despairingly-low lows, and now I find myself here in December feeling pretty shell-shocked. Did that really happen? No, really? […] Read More....

personal development, reflection, writing

Uncategorized

Don’t just dream it, chase it (+ a list of awesome, affordable resources for aspiring copywriters) 20 October 2017 I recently got an email from a guy called Josh. Josh is 19, based in Hobart and dreams of being a digital nomad. He thought freelance copywriting might be a good way to make that happen, so reached out to me for resources and advice. Josh also happens to be living in a homeless youth […] Read More....

career, creativity, freelance life, freelancing, health and wellness, personal development, professional development, reflection, the good life

Uncategorized

Working from home in winter: how to stay sunny despite the chill 10 August 2017 At the start of winter every year, I find myself predictably enamoured with cosy evenings in front of the fire, hot chocolate, steaming soup and chilly walks wrapped up in woolly scarves and beanies. Just as predictably, about two months in, I find myself increasingly grumpy and decidedly over it. A top of 12 (feels […] Read More....

freelance life, freelancing, health and wellness, how to, introversion, personal development, professional development, reflection, solopreneurship, the good life

Uncategorized

Intimacy and invisible lines: how much should you share online? 04 May 2017 These days, we live a good portion of our lives online. We update our statuses, upload photos, like, love, even go live – broadcasting real life, right now – no matter what could potentially go wrong (did you see that awkward argument between Novak Djokovic and his wife on Facebook recently? Eeek!). Don’t get me […] Read More....

blogging, how to, personal development, professional development, reflection, writing

Uncategorized

Unconditional love for your life – is it possible? 03 March 2017 Photo: Kurth Kiln, Gembrook, NYE 2016. +++ I don’t know about you, but for me, 2016 was heavy. On top of all the crazy, sad stuff that happened on a global scale, it was a tumultuous year personally. Loved ones got sick, things didn’t go to plan, I felt a deep and destabilising sense of […] Read More....

health and wellness, personal development, reflection, the good life, writing

Uncategorized

There’s no ‘I’ in team: why it’s a-okay to love working on your own 23 January 2017 I’ve written before about being a loud and proud introvert. Actually, make that quiet and proud. 😉 After years of feeling slightly strange, self-conscious and often completely overwhelmed in loud, social settings, I learnt a little about introversion and finally understood a core truth about my make-up. Hey, I realised, this makes sense and I’m […] Read More....

career, creativity, freelance life, freelancing, health and wellness, introversion, personal development, professional development, reflection, solopreneurship, the good life

Uncategorized