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Hi there! Welcome to my happy place where I geek out on:

  • All things copywriting‚ SEO‚ and marketing
  • Tips and tricks for those living (or seeking) the freelance life
  • The everyday stuff that makes my heart sing (and the stuff that challenges me too)

I love hearing from readers, so please say hello in the comments or shoot me an email! Sit back, grab a cuppa, I hope you enjoy...



Seeking to recapture the magic we experienced on our road trip honeymoon back in 2014, we recently hired a huge Maui campervan (amazing!) and hit the road, bound for our friends’ wedding in beautiful Mission Beach, QLD. A lazy 7000+ kilometres later, we returned home to Melbourne – relaxed, full to the brim with memories, […]

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Have you ever heard of a Saturn Return? I hadn’t, until I went through a bit of a third-life crisis in my late twenties and started searching for answers. Very quickly, I found them – but in the most unexpected of places. For those of you raising your eyebrows, wondering what the heck I’m talking […]

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Let’s be honest – working with me is a pretty streamlined, efficient affair. I don’t call myself a ‘process junkie’ for nothing! One of the first steps in my onboarding process is getting prospective clients to complete an initial Quotation Request form. In this form, I ask: ‘Do you need copywriting, editing, or proofreading?’ Pretty simple question, […]

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20 November 2015

On the hammock at the farm with my Mum and sister – precious moments, vividly remembered. +++ “Dear Leonard. To look life in the face. Always to look life in the face and to know it for what it is. At last to know it. To love it for what it is, and then, to put […]

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Some people dive into a relationship with a freelance copywriter full steam ahead based on gut feel, blind faith, a glowing recommendation – or a combination of all three. And that’s totally fine. In fact, I think there’s a lot to be said for following your intuition when it comes to choosing who you work […]

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I’m so honoured to be the first writer featured in She Writes, launched yesterday. A new monthly series by writer and coach Diana Martinez of She Loves Words, She Writes explores writing and creative rituals for the curious and courageous. In this in-depth interview, I share my creative rituals and processes, how I stay inspired, and […]

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Hello & Welcome!

I’m Sally. Writer. Editor. Process junkie. Recovering perfectionist. Passionate fan of the Oxford comma. Hopeless cheese and chocolate fiend. Happiest with my head in a book or exploring nature. And on a mission to tell your story with authenticity, attention to detail, and high impact.

I’m so glad you’re here. Let’s get to know each other!

Behind the Scenes

Happy Clients

“Sal is one of the few copywriters who understands marketing and SEO. It's a skillset to write copy that really connects and moves the prospect towards engagement with you, and Sal just gets it.”

Danielle MacInnis, Founder and CEO, MacInnnis Marketing

“I'd definitely recommend Sally to anyone after a professional and pleasant experience with a spectacular end result.”

Ariana Shutte, Marketing Coordinator, Cadwell
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