The art of connection: engaging your target market with stories 26 August 2015 “We’re all stories, in the end.” ― Steven Moffat About 40,000 years ago, human beings tapped into the power of storytelling as a means of communication via cave art. Today, despite our overwhelming busyness and short attention spans, we’re still hardwired to tell and engage with stories. The neuroscience of storytelling shows a clear sensory cortex reaction to descriptive language, […] Read More....

copy, how to, solopreneurship, web, writing

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The beauty of being alone 30 July 2015 As an introvert, I need alone time. One of the best things about starting my own biz and working from home has been the big increase in time with me, myself, and I. I used to come home from the office utterly exhausted, and work-from-home days were a rare treat I relished. I’ve always craved […] Read More....

health and wellness, introversion, personal development, writing

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Two things you must do before investing in SEO copy 10 July 2015 Are you currently thinking about investing in SEO copy for your website? Fantastic! You’re about to enter a whole new world of strategic online effectiveness. It’s exciting stuff. SEO used to be a bit of a black art, with many businesses happy enough to take a ‘head in the sand’ approach. These days though, most site […] Read More....

copy, how to, seo, solopreneurship, writing

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Dealing with online copycats: a different perspective from personal experience 02 July 2015 Last week, I experienced a rather curious business rite of passage. Not something worth celebrating, but unfortunately something many of us go through. In short, another copywriter decided to help themselves to a little piece of my online pie. If you’re reading here, you’ve no doubt come across my tagline of sorts: ‘Connect, compel, and […] Read More....

copy, freelancing, how to, professional development, solopreneurship, web, writing

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Memories and mindfulness: striving for balance in a smart phone world 26 June 2015 Do you remember the spaciousness of life before smart phones? I do – but only just. A couple of months ago, I had a self-imposed phone-free Sunday. It was time. I was tired and frazzled and a little out of sorts. Like there was a constant hum of static over everything I couldn’t quite escape. […] Read More....

health and wellness, personal development, web, writing

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The introvert’s guide to writing authentic (and effective) sales copy: as featured on The Business of Introverts 19 June 2015 I’m a not-so-loud but definitely proud introvert, and I’m passionate about encouraging fellow introverts to embrace their introversion. So, I was thrilled when Founder Kathryn Hall asked me to contribute to The Business of Introverts – one of my favourite sites for introverts in business. You can find my post, The introvert’s guide to writing authentic (and […] Read More....

copy, how to, introversion, professional development, solopreneurship, USP, web, writing

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Do what you say you’re going to do: a credo in customer service 12 June 2015 In the saturated world of online business, it’s not easy to differentiate yourself. Or, is it? If you’ve been thinking about how to set yourself apart, you’ve probably considered the usual suspects: features and benefits, quality, price, other delivery add-ons. But, have you considered good old fashioned customer service? In this day and age, the […] Read More....

career, customer service, freelancing, how to, professional development, solopreneurship

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Uploading your web copy: an easy, sanity-saving checklist 02 June 2015 Want to know a sure-fire way to break your copywriter’s word-loving lil’ heart? Take the beautiful content they’ve just poured their blood, sweat, and tears into, and completely butcher it when you upload it to your site. Yep, guaranteed heartbreak! All good copywriters really do sweat the little details: placing punctuation just so, capitalising some […] Read More....

copy, how to, seo, web, writing

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A day in my life: as featured on ClaireDeaneMarketing.com 14 May 2015 When I started my freelance biz, I took a shot in the dark and emailed a few biz-ladies I really admired hoping they’d share some advice. Claire Deane, who runs Claire Deane Marketing (+ a number of cool side gigs), was at the top of my list. She’s got serious style, impressive business savvy, a beautiful […] Read More....

freelance life, health and wellness, personal development, professional development, writing

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Flow like a river: workday rituals for joy and productivity 08 May 2015 “May what I do flow from me like a river, no forcing and no holding back, the way it is with children.” ― Rainer Maria Rilke Ah, the flow. Fingers flying over the keyboard, creativity running rampant, getting things done faster that you can tick them off your to-do list. It’s an elusive, joyous state of […] Read More....

health and wellness, how to, personal development, professional development

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