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Posts Tagged ‘copy

13
Mar

In recent years, I’ve developed a real passion for health and wellness. And boy, is that industry booming! Everywhere you look online there seems to be another recipe for a raw, organic, sugar-free something. I particularly love this – very clever (and so true)! In all seriousness though, I think the rise of the health […]

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27
Feb

Forget brochures, product descriptions and lengthy sales pages. When it comes to convincing prospects to sign on the dotted line, there’s no sales tool more powerful than a killer case study. Sure, you can tell potential customers how great you are by outlining your features and benefits and why you think you’re better than your […]

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19
Nov

Ah, Brene Brown. A woman after my own heart. If there’s anything that’s bound to bring up your innermost feelings of insecurity, inferiority and shame, it’s a blank Word document. That vacant white space and accusingly-blinking cursor can be a soul crusher, especially if words aren’t your thing. Even us copywriters struggle to put pen […]

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