I’m so honoured to be the first writer featured in She Writes, launched yesterday. A new monthly series by writer and coach Diana Martinez of She Loves Words, She Writes explores writing and creative rituals for the curious and courageous. In this in-depth interview, I share my creative rituals and processes, how I stay inspired, and […]

August marked one year since I finished up in my corporate job. Holy moly, where did that year go?! You know what they say – time flies when you’re having fun. While it’s been a year since I said ‘fair thee well’ to corporate life, I’ve only been in biz officially for six months because I […]

“We’re all stories, in the end.” ― Steven Moffat About 40,000 years ago, human beings tapped into the power of storytelling as a means of communication via cave art. Today, despite our overwhelming busyness and short attention spans, we’re still hardwired to tell and engage with stories. The neuroscience of storytelling shows a clear sensory cortex reaction to descriptive language, […]

Are you currently thinking about investing in SEO copy for your website? Fantastic! You’re about to enter a whole new world of strategic online effectiveness. It’s exciting stuff. SEO used to be a bit of a black art, with many businesses happy enough to take a ‘head in the sand’ approach. These days though, most site […]

Last week, I experienced a rather curious business rite of passage. Not something worth celebrating, but unfortunately something many of us go through. In short, another copywriter decided to help themselves to a little piece of my online pie. If you’re reading here, you’ve no doubt come across my tagline of sorts: ‘Connect, compel and […]

I’m a not-so-loud but definitely proud introvert, and I’m passionate about encouraging fellow introverts to embrace their introversion. So, I was thrilled when Founder Kathryn Hall asked me to contribute to The Business of Introverts – one of my favourite sites for introverts in business. You can find my post, The introvert’s guide to writing authentic […]

In the saturated world of online business, it’s not easy to differentiate yourself. Or, is it? If you’ve been thinking about how to set yourself apart, you’ve probably considered the usual suspects: features and benefits, quality, price, other delivery add-ons. But, have you considered good old fashioned customer service? In this day and age, the […]

Want to know a sure-fire way to break your copywriter’s word-loving little heart? Take the beautiful content they’ve just poured their blood, sweat, and tears into and completely butcher it when you upload it to your site. Guaranteed heartbreak! Good copywriters sweat the little details: placing punctuation just so, capitalising some words but not others […]

“May what I do flow from me like a river, no forcing and no holding back, the way it is with children.” ― Rainer Maria Rilke Ah, the flow. Fingers flying over the keyboard, creativity running rampant, getting things done faster that you can tick them off your to-do list. It’s an elusive, joyous state of […]

This is the tale of a recovering perfectionist – me, to be exact. Throughout my life, perfectionism has never been far from my side. Like a nasty little creature, I’ve carried him around on my shoulder, spending way too much time listening to his incessant babbling: you suck, you’ll never be good enough, why bother?! […]