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About

You love running your business, but words are getting you down…

  • Are you completely lost when it comes to SEO?
  • Hate the website copy you’ve spent hours trying to perfect?
  • Would rather poke your own eye out than sit down and blog?
  • Or perhaps you have a tonne of great ideas, but simply lack the time to get them down on paper?

You know that creating great content for your business should be a priority, but it’s just not happening. Relax. Take a breath. It’s time to say goodbye to your copywriting woes for good.

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I’m a Melbourne Copywriter, Editor, and Proofreader. And I work with solopreneurs, start ups, and SMEs – just like you – to develop cut-through content that delivers results. Past clients and colleagues have described me as clear, strategic, creative, delightfully no-nonsense, and dedicated to a job well done. See more of what they have to say here.

Why am I the real deal?

  • I spent the first eight years of my career in the fast-paced world of B2B marketing at MathMarketing; first as a copywriter myself, then overseeing an incredible team of marketers and copywriters as they produced high-quality content for our agency clients. So, I’m not just a copywriter; I’m a copywriter with proven marketing smarts.
  • With a Bachelor’s Degree in Professional Writing & Editing under my belt, I’ve got the theory down pat. I’ve also completed Miller Heiman’s Conceptual Selling, I’m a certified Funnel Master, and I spend a big portion of my time keeping up with the latest and greatest in copywriting and marketing best practice. But, of course, theory alone is not enough. I’ve walked the talk by writing brand stories, website content, blogs, eBooks, eNewsletters, case studies, social media posts, and lots more, for an impressive range of inspiring SME businesses. The copy I write for you will deliver results – just like the copy I’ve written for my previous clients.
  • I offer a rare mix of corporate savvy and creativity, and love writing about everything from IT and engineering through to holistic health and home décor. You name it, I’ve probably written about it. Need me to write about something seriously out of the box? Not to worry – I’m a fast learner!
  • I’m renowned for my efficiency and attention to detail, and have a way of cutting through the noise, extracting the essence of what you want to say, and getting it down on paper with minimal fuss. I know you’re busy, so we’ll get your copy done quickly, and we’ll get it right the first time. Simple, easy, enjoyable. No stress.
  • Finally, I write copy that actually delivers. Sure, it has to be unique, it has to feel right, and it must sing on the page. I’m totally down with that. But, most importantly, it has to connect with your customers, compel action, and convert new business. After all, if it doesn’t produce measurable results, who cares how beautifully it reads.

In short, when it comes to copywriting and marketing, I know a thing or two. And I’d love to use this knowledge and experience to take your business to the next level. Find out how here.

When I’m not copywriting my heart out for my lovely clients, you’ll likely find me:

  • Engrossed in a book (Cheryl Strayed, Tim Winton, Nikki Gemmell, and Elizabeth Gilbert are my faves);
  • Growing veggies in our backyard patch;
  • Baking something sweet (I’m currently mastering the art of cinnamon scrolls);
  • Knitting, sketching, painting, and writing creatively (I have busy fingers!);
  • Bushwalking with my beloved hubby (mostly in the beautiful Dandenong Ranges); or
  • Relishing time with my wonderful family and friends (because that’s what life’s really all about).

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So, that’s me in a nutshell.

What next?

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