455 777 821


I’ve been blessed to work with an amazing bunch of clients and colleagues. Here’s what they have to say about me:

Danielle MacInnis

“Sal is one of the few copywriters that understands marketing and SEO.  It is a skillset to write copy that really connects and moves the prospect towards engagement with you. Sal just gets it.”

Danielle MacInnis, Founder and CEO, MacInnis Marketing

Edmond Low

“I worked with Sally on website copy for DQUBE Solutions and her work is simply impressive. Making data sexy is a feat in itself, but making data sound sexy on a professional website requires a whole new level of skill – yet Sally made it look effortless. Sally is very easy to work with and, in our discussions, always asked the right questions. She leaves no stone unturned and is adept at her craft. Sally is a pleasure to work with and I always look forward to collaborating with her.”

Edmond Low, Director & Principal Consultant, DQUBE Solutions

Ariana Shutte

“Sally came recommended to us by our external marketing consultant and definitely did not disappoint. Not only was Sally a pleasure to work with but her turnaround time was always prompt and her work detailed. Sally delivered a corporate brand story that we could utilise across various platforms, along with providing search engine optimised copy for our website. Our particular industry targets a large and diverse demographic that is hard to engage and specifically write for. Sally was able to extract exactly what we wanted to say and who to, in a simple and succinct manner that we previously hadn’t been able to create. After completing our first project with Sally, we are already getting her on board for future work. I’d definitely recommend Sally to anyone after a professional and pleasant experience with a spectacular end result.”

Ariana Shutte, Marketing Coordinator, Cadwell

Karen Pisaniello

“Working with Sally was an absolute pleasure. We had never worked with a copywriter before and weren’t sure how the process would go. We are visual people so working with words on a creative level is not really part of our skill set. From the outset, Sally was friendly, knowledgeable and organised. She had an amazing ability to quickly understand our business’s personality and she was able to write exactly what we wanted to say and how we wanted to say it. She had our copy done in one draft with very minor revisions after that. We consider Sally part of our team now, she was a major contributor to our website and we will now always use her for copywriting in the future. For those considering using her – do it!”

Karen Pisaniello, Owner, Eon Design

Marina Ward

“It’s not easy to make demolition and recycling sound interesting, but Sally did exactly that! We hired Sally to write optimised web copy for our new website, after she was recommended to us. This was a complex job, requiring her to consolidate a large volume of information and target a number of different audiences under our new master identity – EcoGroup. Sally was a pleasure to work with, and the end result surpassed our expectations. Our new copy is interesting and personable, and sums up our business perfectly. Engaging Sally was definitely money well spent.”

Marina Ward, Business Development Manager, EcoGroup

Jannifer Black

“Sally was recommended by another copywriter as being ‘more suited’ to help with forming our About Us story, and from our first phone conversation she got us! From only this call and a well-crafted client brief questionnaire, Sally was able to depict our narrative blending our personality and objectives. Not only was the copy pitch-perfect, she also delivered in warp-speed time! And if you think it can’t get better, Sally does it all with a genuine warmth and depth of feeling that makes you want to hug her. Thanks a bunch, Sally!”

Jannifer Black, Director, THE-V-SPOT

Jess Greville

“I engaged Sally to provide copy for my website. The final result was fantastic. Sally was really on point, she understood what I wanted right from the start. The process was really transparent and Sally’s communication skills were fantastic. I absolutely recommend Sally if you’re looking for stand out, high-quality copy. Thanks so much, Sally – you rock!”

Jessica Greville, Founder, Collective Diversity

Faz Fakhiyardi

“I found Sally through a google search as I’d been looking for a copywriter for my website. I read through her website and blog, and felt her writing style would really connect with my target market. While her quote was a bit more than I was originally intending to spend, I’m so glad I went for it. Now that I’ve got my finished copy on my site, I would say Sally was worth every penny and so much more! Thanks again, Sally. You’ve made my brand feel so much cooler!”

 Faz Fakhiyardi, Owner, Iconic Pictures

Eliana Colimodio

“Sally has been a delight to work with. As soon as I saw her work I knew she would be the right fit to work on my web content. From the get-go we hit it off, and it was incredible how well she immediately understood what my business is about, my personality, and the message I wanted to portray to my potential customers. I’m no writer but she definitely has a natural talent! Amazingly, with just one draft, she put into words everything that was in my head. I will continue to work with Sally for other content I will require for my business and will happily recommend her to my network.”

Eliana Colimodio, Personal Stylist, Style by Eliana

Luke Carson

“I’d collaborated with Sally on a number of previous projects for mutual clients, so had seen her work in action. When we needed to create our own Mission and Vision statements, I knew she was the person for the job. Extracting the essence of our message with a comprehensive Client Brief and phone consultation, Sally intricately crafted these statements until they were word-perfect with an equal focus on style and meaning. I’d definitely recommend her to anyone looking for a skilled wordsmith with a high attention to detail.”

Luke Carson, Director, Design By Bird

Steven Dong

“Sally helped us with a property project brochure. She wrote the entire 36-page brochure and it was fantastic. The copy was engaging, precise, and smooth to read. She even came up with a little nice poem for an intro to the project. We are really happy with the outcome, as it was surely a value add-on to the entire marketing campaign.”

Steven Dong, Marketing Consultant, Unicoin Connection

Yasmin Nekula

“We normally write our own content, but sometimes, we just get too busy! We needed to have a couple of articles written, and Sally’s B2B experience really appealed to us. Sally really understood our briefs and audience, and wrote with attention to detail, ensuring she covered everything in the outlines we supplied. The quality of Sally’s writing is excellent, she met our deadline and she was very easy to work with. We’d be happy to work with her again.”

Yasmin Nekula, Director of Client Service and Marketing, BrandMatters

Jennifer Rudd

“It has been an absolute pleasure working with Sally on the copywriting for the “About” website page for my new skincare range. Sally really understood the message I wanted to portray, and my target market, and was able to articulate it in a way I definitely couldn’t have done on my own. Sally was very friendly and professional to work with, and I will certainly be using her again for any copywriting needs in the future.”

Jennifer Rudd, Founder, Wild Leaf Botanicals

Teigan Murray

“I came to Sally completely lost for words. I needed optimised website copy and a directory description for my stationery design business, and I needed it fast! Sally weaved beautiful copy together in no time at all. I’d struggled for years to clearly articulate what it is that I do and how I do it, and Sally nailed it in one draft! Working with her was quick, easy, and an absolute pleasure. I’d definitely recommend her to other creative business owners who want great copywriting that sells without being sleazy.”

Teigan Murray, Owner and Designer, Hanging Willow Paperie & Design

Jordana Tonkin

“Sally was recommended to me as an editor and I was very happy with her work. I wanted to write my own About page but with too much content and so little time, I decided to contact Sally.  From the first contact with her I was impressed. Sally worked quickly on my writing and condensed it to get the perfect About page for my blog. She was very efficient, organised, and friendly. I was nervous it wouldn’t sound like my writing, but Sally used my own content and made the changes necessary for the best outcome. I was very happy with the finished product and I will definitely use her skills in the future if I need an editor or copywriter.”

Jordana Tonkin, Love a Little

Helen Christie

“Sally Cameron is a copywriting gem. She makes you work hard with her [slightly intimidating] client brief, but then she weaves her magic and extracts the essence of you and comes up with the perfect text. I couldn’t be more happy with my website wording. It sums up both me and my business and is clear and engaging to my target audience. I highly recommend Sally and will be calling on her again for future copywriting needs.”

Helen Christie, Founder, Blue Wren Books

Kate Caddle

“Inspired, excited and a little bit too wordy. That was what my content looked like before Sally weaved her magic. It needed a lift. Some extra love. Someone to bring it all together.

And after? Well, you can see for yourself!

Working with Sally was an absolute dream, from quick email response (oh god, this is such a big deal to me), to heartfelt copy advice, Sally is the real deal. She made my first experience of working with an editor everything I had hoped it would be. Intentional, kind, creative, and 100% me.

In the most perfect way, Sally took my work and turned it into a more beautiful version of what I had created, and somehow brought even more of me, out in the content.

When I read the content for the first time, I had tears in my eyes, and butterflies in my belly. I instantly knew how well this would connect with my ideal clients.

Sally, you’re a word-angel, and a total blessing. Can we work together again soon?”

Kate Caddle, Life Coach, KateCaddle.com


“We hired Sally to do a complete rewrite of our website, and couldn’t be happier with the result. First she completed thorough keyword research for SEO, then she created optimised website copy that sums up our business perfectly. The process was easy and efficient, and we’re amazed that she was able to get it so spot on with only one draft. If you’re confused about SEO and looking for website copy that really captures the essence of your business, I highly recommend Sally.”

Kellie Phillips, Co-Founder and Director, Complete Occasions Decorating

“Sally was a delight to work with from start to finish. She was prompt and professional throughout the whole process.  She created the ‘about us’ page that we wanted to, but couldn’t write ourselves. Her client brief proved to be a wonderful tool that encouraged us to look at our business in depth and helped us get to the core of what we really want to achieve. Sally is an asset to any business – I highly recommend her!”

Amanda Howarth, Founder, Little Ones’ Adventures

“Sally helped me with the content of my website for the Maidstone Dental Clinic. I was very impressed with her professionalism and work ethic. She only works with a small number of clients at a time to ensure her complete focus and prompt completion. Sally had clearly done lots of research on the topic at hand, and with only a phone call and a couple of emails, Sally managed to convey my exact idea, philosophy, and personality in her writing. It has been a great pleasure working with Sally and I couldn’t recommend her highly enough to anyone who is looking for a copywriter.”

Dr Ann Tu-Anh Pham, Owner, Maidstone Dental Clinic


“Working with Sally was a delightful experience. She understood my target market and created copy that was clear, engaging, and highly persuasive – without being too over the top or pushy. Sally is a thorough professional and a talented wordsmith, and I highly recommend her to anyone looking for quality copywriting.”

Peta Mawby, CEO, She Can


“Sally is a clear thinker, a superlative and creative writer, and above all else an absolute pleasure to work with. Her efforts on our behalf have provided us with great insight into what is likely to grab a prospect’s attention, and how to follow that up with a perfectly-worded offer. “

Mike Dwyer, Operations Manager, Change Factory


“Sally was an absolute joy to work with! Her superior writing skills are matched only by her ability to ask the hard questions with a smile and manage demanding projects to the desired outcome.”

Zoe Gatsios Noble, Strategic Planning, Australia Post


“Sally is smart, organised and efficient; a true professional and a pleasure to work with. She provides clear, decisive direction and shows a real understanding for her clients.”

Friedo Ligthart, Founder, Paraph Design


“Sally is a thorough professional and a joy to work with. Sally’s known for her clear communication, no-nonsense ability to get through extraordinary workloads, and endless good cheer – I’ve never seen her have an ‘off’ day.”

Hugh Macfarlane, Founder and CEO, MathMarketing


“Sally is multi-skilled B2B marketer that understands why business buyers buy. She understands the journey buyers take, and develops marketing tactics that deliberately progress buyers through that journey. Sally is reliable, super-efficient and only delivers work to the highest standard. On top of all that, Sally is professional, smart, and a pleasure to work with.”

Nick Cowling, Senior Field Marketing Program Manager, CA Technologies


“Sally’s practical hands on involvement in hundreds of projects means she knows what she is talking about. She knows what a good, highly effective go to market plan and campaign looks like and as importantly, how to deliver it. She handles a very high workload with aplomb and grace. She is an absolute professional and a delight to work with.”

Chris Fell, Founder and CEO, g2m Solutions


“Sally’s expertise in B2B marketing is deep (there was never a question she couldn’t answer!), but it’s her passion for passing that knowledge onto others in such a clear and articulate way that makes her the kind of leader every good marketer aspires to be. I owe so much of what I know to Sally.”

Inka Wibowo, Digital Account Manager, MarketOne Digital

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