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Copywriter. Mum. Bushwalker. Baker. Candlestick maker.

Well, not the last one – but you get the drift! In this season of life, my days are gloriously full and I do a lot of juggling. What I lack in time, I make up for in focus. Every minute counts and I work smart to squeeze the most out of every single one.

So, what drives me to spend my precious minutes copywriting? Two things. The thrill of playing with words to nail a message. And… you. 

A little bit soppy, but 100% true. Nothing delights me more than connecting with my clients, learning their story, mining the gold beneath the surface and crafting copy that makes a real impact.

Over the years, I’ve worked with countless business owners from all walks of life and all kinds of businesses. One thing unites them all. They love what they do but words are getting in the way.

Perhaps you’re in the same boat? Maybe struggling to get your head around SEO. Wasting hours trying to perfect your website copy. Or simply lacking the time to get the great ideas in your head onto the screen.

Whatever the issue, we can put your copywriting woes to bed and make great things happen.

Real cred, real results

If you’re going to outsource your copywriting, naturally you want to know it’s in expert hands.

I’m a Melbourne copywriter with nearly 20 years’ experience and proven marketing smarts. The kind that actually understands SEO, really delivers results and makes the whole experience enjoyable. Past clients and colleagues have described me as strategic, creative, delightfully no-nonsense and dedicated to a job well done. Hear it straight from them here.

Why am I the real deal?

  • I spent the first eight years of my career in the fast-paced world of B2B marketing at align.me; first as a copywriter myself, then overseeing an incredible team of marketers and copywriters as they produced high-quality content for our agency clients. So, I’m not just a copywriter; I’m a copywriter who operates in a broader marketing context. Which really matters if you’re keen to grow your business!
  • With a Bachelor’s Degree in Professional Writing & Editing under my belt, I’ve got the theory down pat. I’ve also completed Miller Heiman’s Conceptual Selling, I’m a certified Funnel Master and I spend a big portion of my time keeping up with the latest and greatest in copywriting and marketing best practice. But, of course, theory alone is not enough. I’ve walked the talk by writing brand stories, website content, blogs, eBooks, eNewsletters, case studies, social media posts and lots more, for an impressive range of inspiring SME businesses. The copy I write for you will deliver results – just like the copy I’ve written for my previous clients.
  • I offer a rare mix of corporate savvy and creativity, and love writing about everything from IT and engineering through to holistic health and home décor. You name it, I’ve probably written about it. Need me to write about something seriously out of the box? Not to worry – I’m a fast learner!
  • I’m renowned for my efficiency and attention to detail, and have a way of cutting through the noise, extracting the essence of what you want to say and getting it down on paper with minimal fuss. I know you’re busy, so we’ll get your copy done quickly and we’ll get it right the first time. No stress.
  • Finally, I write copy that actually delivers. Sure, it has to be unique, it has to feel like you and it must sing on the page. I’m totally down with that. But, most importantly, it has to connect with your customers, compel action and convert new business. After all, if it doesn’t produce measurable results, who cares how beautifully it reads.

In short, when it comes to copywriting and marketing, I know a thing or two. And I’d love to use this knowledge and experience to take your business to the next level. Find out how here.

When I’m not copywriting my heart out for my lovely clients, you’ll find me:

  • Chasing after our two busy daughters
  • Baking something sweet
  • Bushwalking in the beautiful Dandenong Ranges where we live
  • Getting my hands dirty in our veggie patch
  • Engrossed in a book
  • Or, relishing time with precious family and friends (because that’s what life’s really all about)

What next?

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