Captivating real estate copy for the Dandenong Ranges
As a busy real estate agent, you have better things to do than write real estate copy. Perhaps you’ve already handballed the task to your junior agent, receptionist or ChatGPT, but the results aren’t cutting it. Or maybe it currently falls to an in-house marketer who would be better focused on actually marketing your agency.
What if there was a smarter way to tackle your real estate copy? A way that frees up time, gets it done fast, and elevates your listings – and your agency – high above the competition.
Your real estate copy matters
They say a picture paints a thousand words. And sure, great photography is a huge part of the equation.
But words have the power to tell a story, bring details to life and make an emotional connection with your target market way beyond the initial wow factor of a photo.
As you know better than anyone, the more emotionally invested a buyer is in a property, the deeper their pockets become.
Not only is your real estate copy selling to buyers, it’s also selling your agency to potential vendors. Your listings are essentially your shopfront, so they need to be professional, polished to perfection, and set you apart from the other agents with that extra something special.
Who am I and how can I help?
I’m one of Melbourne’s leading copywriters, having spent nearly 20 years copywriting for some of Australia’s most successful SMEs – including a range of property developers, investors, builders, architects, property stagers and interior stylists. Property is a passion of mine and I’ve not long gone through the process of buying and selling myself, making a tree change to beautiful Gembrook with my husband and two daughters.
After an intensive 3-year search to find our dream home and countless OFIs across Emerald, Cockatoo, Gembrook and beyond, I know the area like the back of my hand and understand what brings buyers to the hills. Combine that with my proven copywriting and marketing expertise, and it’s a winning combination that equals captivating real estate copy showcasing the best of the Dandenongs.
Put your real estate copy in expert hands
Wouldn’t it be a relief to take real estate copy off your agency’s to-do list? Let me do it for you and:
- Save yourself a tonne of time and stress trying to DIY in-house
- Give your listings that premium polish and X factor
- Get more buyers through the door at OFIs
- Compel more vendors to contact you for an appraisal
PACKAGES
1. EASY ONLINE
For most properties, my brief, the property photos and floorplan, plus the magic of Google maps are all I need to craft captivating real estate copy – no inspection required. This saves me time, saves you money and means less organising for us both.
Package includes:
- Real estate copy – up to 400 words of expertly-crafted, attention-grabbing, cliché-free copy
- Social media snippets – 2 x snippets ready to post on Facebook or Instagram
- Super-fast turnaround
- Delivered in Word document for easy copy / paste
- One round of edits, if required
$180.00 per property
2. IN-DEPTH IN-PERSON
For top-end properties with lots of features and details to take in (and a marketing budget to match), an in-person inspection may be warranted. I can inspect properties within a 20km radius of Gembrook, taking me from Upwey out to Tonimbuk and everywhere in between.
Package includes:
- Travel time and 30-minute inspection of the property
- Real estate copy – up to 400 words of expertly-crafted, attention-grabbing, cliché-free copy
- Social media snippets – 2 x snippets ready to post on Facebook or Instagram
- Super-fast turnaround
- Delivered in Word document for easy copy / paste
- One round of edits, if required
$330.00 per property
Professional real estate copywriting has the power to save you a tonne of time, get your opens brimming with buyers and more vendors contacting you for appraisals.
What’s that actually worth to you? Better yet – add it your vendor’s marketing expenses and they probably won’t bat an eyelid. Pssst – the first one’s on me! Scroll to the bottom to claim your free, no-obligation offer.
How it works
You’re busy negotiating deals and getting great results for your clients. Working with me needs to save you time, not create more work for you. I have the process down to a fine art with a quick, easy brief and super-speedy turnaround. Need some property copy fast? Let’s do it!
Step 1: Shoot me an email at sally@sallycameroncopywriting.com.au and I’ll send you my brief (just a few quick questions – nothing scary!) which gathers all the info I need to write high-impact real estate copy.
Step 2: Fill it in yourself, get your assistant to do it or – best of all – get your vendor to do it. There’s nothing like learning about the property from the people who live there and love it.
Step 3: Send the brief back to me along with photos and the floorplan. I’ll get busy working my magic and get back to you with your completed copy before you know it.
Praise
“Sally is one of the few copywriters that understands marketing. It is a skillset to write copy that really connects and moves the prospect towards engagement with you. Sal just gets it.” Danielle MacInnis, Founder and CEO, MacInnis Marketing
“I’d definitely recommend Sally to anyone after a professional and pleasant experience with a spectacular end result.” Ariana Shutte, Marketing Coordinator, Cadwell
“Sally helped us with a property project brochure. She wrote the entire 36-page brochure and it was fantastic. The copy was engaging, precise, and smooth to read. We are really happy with the outcome.” Steven Dong, Unicoin Connection
Get your first listing FREE
Outsourcing a task that’s traditionally been done in-house feels like a big leap of faith. I get it. But I’m confident working together will deliver real value. That’s why I’d love to complete one EASY ONLINE real estate listing for you – FOR FREE. Get to know me, get a feel for the process, and experience the end result for yourself. Then decide if you want to keep working with me – no obligation whatsoever.
Ready to organise your free real estate listing? Contact me here or call 0439 425 789.
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