Forget brochures, product descriptions and lengthy sales pages. When it comes to convincing prospects to sign on the dotted line, there’s no sales tool more powerful than a killer case study. Sure, you can tell potential customers how great you are by outlining your features and benefits and why you think you’re better than your competitors. Or, you can show them how great you are by letting your raving customers do it for you, with far greater believability and effectiveness…
I’m a massive believer in the power of case studies. And I was seriously stoked to be asked to guest blog on the subject for Write Copy. Melinda Leyshon is one of Australia’s most talented and experienced copywriters, and I’m a huge fan. Pop on over to her site to read the rest of the post, and find out:
- How to extract the information you need from your customer;
- How to write your case study so that it converts you new business; and
- What you should do with it when you’re done (hot tip: don’t hide it away in your top drawer!).
Go on, get on over there! Find out how to write a killer case study that converts new business here.
