Welcome to my happy place where I geek out on all things copywriting and SEO, the ins and outs of freelance life and the everyday stuff that makes my heart sing.

I love hearing from readers, so please say hello in the comments or shoot me an email! 

‘Going freelance: perspectives, myths, and stories’ by Finance For Humans 23 October 2015 It’s predicted that up to 40% of the Australian workforce will be freelancing by 2020. Pretty amazing, right? I’ve written about my own freelance journey here and here (both of which are among my most popular posts by far, testament to the level of interest in freelance life). This week, I was thrilled to be […] Read More....

freelancing, how to, web

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What to look for in a freelance copywriter other than experience and education (hint: it’s not fabulous fashion sense!) 21 October 2015 Some people dive into a relationship with a freelance copywriter full steam ahead based on gut feel, blind faith, a glowing recommendation – or a combination of all three. And that’s totally fine. In fact, I think there’s a lot to be said for following your intuition when it comes to choosing who you work […] Read More....

copy, freelancing, how to, web, writing

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She Writes, a new monthly series featuring… me! 06 October 2015 I’m so honoured to be the first writer featured in She Writes, launched yesterday. A new monthly series by writer and coach Diana Martinez of She Loves Words, She Writes explores writing and creative rituals for the curious and courageous. In this in-depth interview, I share my creative rituals and processes, how I stay inspired, and […] Read More....

copy, health and wellness, how to, personal development, professional development, solopreneurship, writing

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How I quit my corporate job, became a freelance copywriter and changed my life: reflections and lessons learned one year on 17 September 2015 August marked one year since I finished up in my corporate job. Holy moly, where did that year go?! You know what they say – time flies when you’re having fun. While it’s been a year since I said ‘fair thee well’ to corporate life, I’ve only been in biz officially for six months because I […] Read More....

copy, health and wellness, how to, personal development, professional development, solopreneurship, web, writing

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The art of connection: engaging your target market with stories 26 August 2015 “We’re all stories, in the end.” ― Steven Moffat About 40,000 years ago, human beings tapped into the power of storytelling as a means of communication via cave art. Today, despite our overwhelming busyness and short attention spans, we’re still hardwired to tell and engage with stories. The neuroscience of storytelling shows a clear sensory cortex reaction to descriptive language, […] Read More....

copy, how to, solopreneurship, web, writing

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The beauty of being alone 30 July 2015 As an introvert, I need alone time. One of the best things about starting my own biz and working from home has been the big increase in time with me, myself, and I. I used to come home from the office utterly exhausted, and work-from-home days were a rare treat I relished. I’ve always craved […] Read More....

health and wellness, introversion, personal development, writing

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Two things you must do before investing in SEO copy 10 July 2015 Are you currently thinking about investing in SEO copy for your website? Fantastic! You’re about to enter a whole new world of strategic online effectiveness. It’s exciting stuff. SEO used to be a bit of a black art, with many businesses happy enough to take a ‘head in the sand’ approach. These days though, most site […] Read More....

copy, how to, seo, solopreneurship, writing

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Dealing with online copycats: a different perspective from personal experience 02 July 2015 Last week, I experienced a rather curious business rite of passage. Not something worth celebrating, but unfortunately something many of us go through. In short, another copywriter decided to help themselves to a little piece of my online pie. If you’re reading here, you’ve no doubt come across my tagline of sorts: ‘Connect, compel and […] Read More....

copy, freelancing, how to, professional development, solopreneurship, web, writing

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Memories and mindfulness: striving for balance in a smart phone world 26 June 2015 Do you remember the spaciousness of life before smart phones? I do – but only just. A couple of months ago, I had a self-imposed phone-free Sunday. It was time. I was tired and frazzled and a little out of sorts. Like there was a constant hum of static over everything I couldn’t quite escape. […] Read More....

health and wellness, personal development, web, writing

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The introvert’s guide to writing authentic (and effective) sales copy: as featured on The Business of Introverts 19 June 2015 I’m a not-so-loud but definitely proud introvert, and I’m passionate about encouraging fellow introverts to embrace their introversion. So, I was thrilled when Founder Kathryn Hall asked me to contribute to The Business of Introverts – one of my favourite sites for introverts in business. You can find my post, The introvert’s guide to writing authentic […] Read More....

copy, how to, introversion, professional development, solopreneurship, USP, web, writing

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