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Welcome to my happy place where I geek out on all things copywriting and SEO, the ins and outs of freelance life and the everyday stuff that makes my heart sing.

I love hearing from readers, so please say hello in the comments or shoot me an email


Some people dive into a relationship with a freelance copywriter full steam ahead based on gut feel, blind faith, a glowing recommendation – or a combination of all three. And that’s totally fine. In fact, I think there’s a lot to be said for following your intuition when it comes to choosing who you work […]

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I’m so honoured to be the first writer featured in She Writes, launched yesterday. A new monthly series by writer and coach Diana Martinez of She Loves Words, She Writes explores writing and creative rituals for the curious and courageous. In this in-depth interview, I share my creative rituals and processes, how I stay inspired, and […]

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August marked one year since I finished up in my corporate job. Holy moly, where did that year go?! You know what they say – time flies when you’re having fun. While it’s been a year since I said ‘fair thee well’ to corporate life, I’ve only been in biz officially for six months because I […]

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“We’re all stories, in the end.” ― Steven Moffat About 40,000 years ago, human beings tapped into the power of storytelling as a means of communication via cave art. Today, despite our overwhelming busyness and short attention spans, we’re still hardwired to tell and engage with stories. The neuroscience of storytelling shows a clear sensory cortex reaction to descriptive language, […]

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Last week, I experienced a rather curious business rite of passage. Not something worth celebrating, but unfortunately something many of us go through. In short, another copywriter decided to help themselves to a little piece of my online pie. If you’re reading here, you’ve no doubt come across my tagline of sorts: ‘Connect, compel and […]

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I’m a not-so-loud but definitely proud introvert, and I’m passionate about encouraging fellow introverts to embrace their introversion. So, I was thrilled when Founder Kathryn Hall asked me to contribute to The Business of Introverts – one of my favourite sites for introverts in business. You can find my post, The introvert’s guide to writing authentic […]

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Hello & Welcome!

I’m Sally. Writer. Editor. Recovering perfectionist. Happiest with my daughters in my arms, my head in a book or my fingers on the keyboard. And on a mission to tell your story with authenticity, attention to detail and high impact.

I’m so glad you’re here. Let’s get to know each other!

Happy Clients

“Sal is one of the few copywriters who understands marketing and SEO. It's a skillset to write copy that really connects and moves the prospect towards engagement with you, and Sal just gets it.”

Danielle MacInnis, Founder and CEO, MacInnnis Marketing

“I'd definitely recommend Sally to anyone after a professional and pleasant experience with a spectacular end result.”

Ariana Shutte, Marketing Coordinator, Cadwell

“Sally's work is simply impressive. She is very easy to work with and always asks the right questions. She leaves no stone unturned and is adept at her craft.”

Edmond Low, Director & Principal Consultant, DQUBE Solutions
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