It’s predicted that up to 40% of the Australian workforce will be freelancing by 2020. Pretty amazing, right? I’ve written about my own freelance journey here and here (both of which are among my most popular posts by far, testament to the level of interest in freelance life). This week, I was thrilled to be […]

Some people dive into a relationship with a freelance copywriter full steam ahead based on gut feel, blind faith, a glowing recommendation – or a combination of all three. And that’s totally fine. In fact, I think there’s a lot to be said for following your intuition when it comes to choosing who you work […]

I’m so honoured to be the first writer featured in She Writes, launched yesterday. A new monthly series by writer and coach Diana Martinez of She Loves Words, She Writes explores writing and creative rituals for the curious and courageous. In this in-depth interview, I share my creative rituals and processes, how I stay inspired, and […]

August marked one year since I finished up in my corporate job. Holy moly, where did that year go?! You know what they say – time flies when you’re having fun. While it’s been a year since I said ‘fair thee well’ to corporate life, I’ve only been in biz officially for six months because I […]

“We’re all stories, in the end.” ― Steven Moffat About 40,000 years ago, human beings tapped into the power of storytelling as a means of communication via cave art. Today, despite our overwhelming busyness and short attention spans, we’re still hardwired to tell and engage with stories. The neuroscience of storytelling shows a clear sensory cortex reaction to descriptive language, […]

As an introvert, I need alone time. One of the best things about starting my own biz and working from home has been the big increase in time with me, myself, and I. I used to come home from the office utterly exhausted, and work-from-home days were a rare treat I relished. I’ve always craved […]

Are you currently thinking about investing in SEO copy for your website? Fantastic! You’re about to enter a whole new world of strategic online effectiveness. It’s exciting stuff. SEO used to be a bit of a black art, with many businesses happy enough to take a ‘head in the sand’ approach. These days though, most site […]

Last week, I experienced a rather curious business rite of passage. Not something worth celebrating, but unfortunately something many of us go through. In short, another copywriter decided to help themselves to a little piece of my online pie. If you’re reading here, you’ve no doubt come across my tagline of sorts: ‘Connect, compel and […]

Do you remember the spaciousness of life before smart phones? I do – but only just. A couple of months ago, I had a self-imposed phone-free Sunday. It was time. I was tired and frazzled and a little out of sorts. Like there was a constant hum of static over everything I couldn’t quite escape. […]

I’m a not-so-loud but definitely proud introvert, and I’m passionate about encouraging fellow introverts to embrace their introversion. So, I was thrilled when Founder Kathryn Hall asked me to contribute to The Business of Introverts – one of my favourite sites for introverts in business. You can find my post, The introvert’s guide to writing authentic […]