In the saturated world of online business, it’s not easy to differentiate yourself. Or, is it? If you’ve been thinking about how to set yourself apart, you’ve probably considered the usual suspects: features and benefits, quality, price, other delivery add-ons. But, have you considered good old fashioned customer service? In this day and age, the […]

Want to know a sure-fire way to break your copywriter’s word-loving little heart? Take the beautiful content they’ve just poured their blood, sweat, and tears into and completely butcher it when you upload it to your site. Guaranteed heartbreak! Good copywriters sweat the little details: placing punctuation just so, capitalising some words but not others […]

When I started my freelance biz, I took a shot in the dark and emailed a few biz-ladies I really admired hoping they’d share some advice. Claire Deane, who runs Claire Deane Marketing (+ a number of cool side gigs), was at the top of my list. She’s got serious style, impressive business savvy, a beautiful […]

“May what I do flow from me like a river, no forcing and no holding back, the way it is with children.” ― Rainer Maria Rilke Ah, the flow. Fingers flying over the keyboard, creativity running rampant, getting things done faster that you can tick them off your to-do list. It’s an elusive, joyous state of […]

This is the tale of a recovering perfectionist – me, to be exact. Throughout my life, perfectionism has never been far from my side. Like a nasty little creature, I’ve carried him around on my shoulder, spending way too much time listening to his incessant babbling: you suck, you’ll never be good enough, why bother?! […]

The internet is a treasure trove of goodies just waiting to be found. Take a wrong turn though, and it’s easy to get lost in a rabbit warren of time-wasting rubbish. Today, I want to share with you some of the good stuff. Juicy, useful, inspiring good stuff. So, without further ado… + Give Me Gratitude or […]

In recent years, I’ve developed a real passion for health and wellness. And boy, is that industry booming! Everywhere you look online there seems to be another recipe for a raw, organic, sugar-free something. I particularly love this – very clever (and so true)! In all seriousness though, I think the rise of the health […]

So, you’ve been busy blogging and now you want to know how to optimise your blog posts so they rank on google. First things first, way to go! Actually blogging is the hardest part. Now that you’ve got some posts to work with, the process of SEO for blogging can be broken down into a […]

Forget brochures, product descriptions and lengthy sales pages. When it comes to convincing prospects to sign on the dotted line, there’s no sales tool more powerful than a killer case study. Sure, you can tell potential customers how great you are by outlining your features and benefits and why you think you’re better than your […]

“It is the chiefest point of happiness that a man is willing to be what he is.” ― Desiderius Erasmus Type “introvert definition” into google and you get, “a shy, reticent person.” This definition is flat-out wrong, and a telling example of the general confusion (and often-negative connotations) around what it means to be introverted. Introverts […]