Hello! How are you? Again, it’s been a long time, no speak blog. What’s been happening? And what’s up next? Let’s catch up. A pandemic The last time I blogged, we were 40 days into lockdown. It felt like a looong time. And I thought we were nearly through it when I wrote hopefully about […]

After a long, hard journey, my husband and I are thrilled to be expecting a little bundle of joy in October. To be honest, I still can’t quite believe it despite my ever-expanding tummy (or ‘guts’ as hubby has affectionately started calling me!). We are over-the-moon excited and a little bit terrified. This will be […]

Last week, I made a big mistake. Since launching in early 2015, my site has hovered around the top spots on Google for competitive key phrases like ‘melbourne copywriter’ with hardly any maintenance on my part. That’s the power of great SEO copy (if I do say so myself)! Google is my main source of […]

I recently got an email from a guy called Josh. Josh is 19, based in Hobart and dreams of being a digital nomad. He thought freelance copywriting might be a good way to make that happen, so reached out to me for resources and advice. Josh also happens to be living in a homeless youth […]

I’ve written before about being a loud and proud introvert. Actually, make that quiet and proud. 😉 After years of feeling slightly strange, self-conscious and often completely overwhelmed in loud, social settings, I learnt a little about introversion and finally understood a core truth about my make-up. Hey, I realised, this makes sense and I’m […]

I love hearing from newbie copywriters. Full of eagerness, excitement, and a little bit of terror, they take me right back to the early days in my biz. What a ride! This week, I heard from the lovely Jess Phillips, who asked me a few (wonderful, thought-provoking) questions on her blog. We cover: how I let […]

I recently received a message from a fellow copywriter and friend. She’s going through a tough time at the moment – attempting to juggle her young daughter, more client demand than she’s ever experienced and a nasty case of general anxiety. In her message, she asked: “Do you work in your business five days a […]

In the saturated world of online business, it’s not easy to differentiate yourself. Or, is it? If you’ve been thinking about how to set yourself apart, you’ve probably considered the usual suspects: features and benefits, quality, price, other delivery add-ons. But, have you considered good old fashioned customer service? In this day and age, the […]

“It is the chiefest point of happiness that a man is willing to be what he is.” ― Desiderius Erasmus Type “introvert definition” into google and you get, “a shy, reticent person.” This definition is flat-out wrong, and a telling example of the general confusion (and often-negative connotations) around what it means to be introverted. Introverts […]