I love hearing from newbie copywriters. Full of eagerness, excitement, and a little bit of terror, they take me right back to the early days in my biz. What a ride! This week, I heard from the lovely Jess Phillips, who asked me a few (wonderful, thought-provoking) questions on her blog. We cover: how I let […]

Let’s be honest – working with me is a pretty streamlined, efficient affair. I don’t call myself a ‘process junkie’ for nothing! One of the first steps in my onboarding process is getting prospective clients to complete an initial Quotation Request form. In this form, I ask: ‘Do you need copywriting, editing or proofreading?’ Pretty […]

Some people dive into a relationship with a freelance copywriter full steam ahead based on gut feel, blind faith, a glowing recommendation – or a combination of all three. And that’s totally fine. In fact, I think there’s a lot to be said for following your intuition when it comes to choosing who you work […]

I’m so honoured to be the first writer featured in She Writes, launched yesterday. A new monthly series by writer and coach Diana Martinez of She Loves Words, She Writes explores writing and creative rituals for the curious and courageous. In this in-depth interview, I share my creative rituals and processes, how I stay inspired, and […]

August marked one year since I finished up in my corporate job. Holy moly, where did that year go?! You know what they say – time flies when you’re having fun. While it’s been a year since I said ‘fair thee well’ to corporate life, I’ve only been in biz officially for six months because I […]

“We’re all stories, in the end.” ― Steven Moffat About 40,000 years ago, human beings tapped into the power of storytelling as a means of communication via cave art. Today, despite our overwhelming busyness and short attention spans, we’re still hardwired to tell and engage with stories. The neuroscience of storytelling shows a clear sensory cortex reaction to descriptive language, […]

Are you currently thinking about investing in SEO copy for your website? Fantastic! You’re about to enter a whole new world of strategic online effectiveness. It’s exciting stuff. SEO used to be a bit of a black art, with many businesses happy enough to take a ‘head in the sand’ approach. These days though, most site […]

Last week, I experienced a rather curious business rite of passage. Not something worth celebrating, but unfortunately something many of us go through. In short, another copywriter decided to help themselves to a little piece of my online pie. If you’re reading here, you’ve no doubt come across my tagline of sorts: ‘Connect, compel and […]

I’m a not-so-loud but definitely proud introvert, and I’m passionate about encouraging fellow introverts to embrace their introversion. So, I was thrilled when Founder Kathryn Hall asked me to contribute to The Business of Introverts – one of my favourite sites for introverts in business. You can find my post, The introvert’s guide to writing authentic […]

Want to know a sure-fire way to break your copywriter’s word-loving little heart? Take the beautiful content they’ve just poured their blood, sweat, and tears into and completely butcher it when you upload it to your site. Guaranteed heartbreak! Good copywriters sweat the little details: placing punctuation just so, capitalising some words but not others […]