In recent years, I’ve developed a real passion for health and wellness. And boy, is that industry booming! Everywhere you look online there seems to be another recipe for a raw, organic, sugar-free something. I particularly love this – very clever (and so true)! In all seriousness though, I think the rise of the health […]

So, you’ve been busy blogging and now you want to know how to optimise your blog posts so they rank on google. First things first, way to go! Actually blogging is the hardest part. Now that you’ve got some posts to work with, the process of SEO for blogging can be broken down into a […]

Forget brochures, product descriptions and lengthy sales pages. When it comes to convincing prospects to sign on the dotted line, there’s no sales tool more powerful than a killer case study. Sure, you can tell potential customers how great you are by outlining your features and benefits and why you think you’re better than your […]

Random fact #543: every 2.2 seconds a small business owner somewhere declares in despair, ‘Blogging will be the death of me!’ Or something like that 😉 Chances are if you’re reading this, you can relate. And you’re not alone. No question, blogging is the in thing. We’re told here, there and everywhere by everyone, that […]

Have you managed to get your head around SEO? If so, well done – that puts you well ahead of many people who are trying to operate a business online and just don’t get it. It’s no wonder – SEO is complex and that pesky google algorithm is changing all the time. For example, it […]

Ah, Brene Brown. A woman after my own heart. If there’s anything that’s bound to bring up your innermost feelings of insecurity, inferiority and shame, it’s a blank Word document. That vacant white space and accusingly-blinking cursor can be a soul crusher, especially if words aren’t your thing. Even us copywriters struggle to put pen […]