After a long, hard journey, my husband and I are thrilled to be expecting a little bundle of joy in October. To be honest, I still can’t quite believe it despite my ever-expanding tummy (or ‘guts’ as hubby has affectionately started calling me!). We are over-the-moon excited and a little bit terrified. This will be […]

Last week, I made a big mistake. Since launching in early 2015, my site has hovered around the top spots on Google for competitive key phrases like ‘melbourne copywriter’ with hardly any maintenance on my part. That’s the power of great SEO copy (if I do say so myself)! Google is my main source of […]

I recently got an email from a guy called Josh. Josh is 19, based in Hobart and dreams of being a digital nomad. He thought freelance copywriting might be a good way to make that happen, so reached out to me for resources and advice. Josh also happens to be living in a homeless youth […]

At the start of winter every year, I find myself predictably enamoured with cosy evenings in front of the fire, hot chocolate, steaming soup and chilly walks wrapped up in woolly scarves and beanies. Just as predictably, about two months in, I find myself increasingly grumpy and decidedly over it. A top of 12 (feels […]

These days, we live a good portion of our lives online. We update our statuses, upload photos, like, love, even go live – broadcasting real life, right now – no matter what could potentially go wrong (did you see that awkward argument between Novak Djokovic and his wife on Facebook recently? Eeek!). Don’t get me […]

I’ve written before about being a loud and proud introvert. Actually, make that quiet and proud. 😉 After years of feeling slightly strange, self-conscious and often completely overwhelmed in loud, social settings, I learnt a little about introversion and finally understood a core truth about my make-up. Hey, I realised, this makes sense and I’m […]

I love hearing from newbie copywriters. Full of eagerness, excitement, and a little bit of terror, they take me right back to the early days in my biz. What a ride! This week, I heard from the lovely Jess Phillips, who asked me a few (wonderful, thought-provoking) questions on her blog. We cover: how I let […]

I recently received a message from a fellow copywriter and friend. She’s going through a tough time at the moment – attempting to juggle her young daughter, more client demand than she’s ever experienced and a nasty case of general anxiety. In her message, she asked: “Do you work in your business five days a […]

I’m so honoured to be the first writer featured in She Writes, launched yesterday. A new monthly series by writer and coach Diana Martinez of She Loves Words, She Writes explores writing and creative rituals for the curious and courageous. In this in-depth interview, I share my creative rituals and processes, how I stay inspired, and […]

August marked one year since I finished up in my corporate job. Holy moly, where did that year go?! You know what they say – time flies when you’re having fun. While it’s been a year since I said ‘fair thee well’ to corporate life, I’ve only been in biz officially for six months because I […]