Welcome to my happy place where I geek out on all things copywriting and SEO, the ins and outs of freelance life and the everyday stuff that makes my heart sing.

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Interview with Jess Phillips: leaving my corporate job, what separates a great copywriter from a good one and how I spend my spare time 16 December 2016 I love hearing from newbie copywriters. Full of eagerness, excitement, and a little bit of terror, they take me right back to the early days in my biz. What a ride! This week, I heard from the lovely Jess Phillips, who asked me a few (wonderful, thought-provoking) questions on her blog. We cover: how I let […] Read More....

career, copy, freelance life, freelancing, health and wellness, how to, personal development, professional development, reflection, solopreneurship, the good life

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Little moments / Die Moldau 08 November 2016 Even on the crappiest of days, this piece of music – Die Moldau (aka. Vltava) by Bedrich Smetana – never fails to lift my spirits. Today is not a crappy day, by the way. In fact, quite the opposite. The sun is shining! Bees are buzzing! And I felt compelled to share this piece that […] Read More....

creativity, reflection, the good life, writing

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How to manage overwhelm and burnout as a freelancer: aka. prevention is better than cure 22 September 2016 I recently received a message from a fellow copywriter and friend. She’s going through a tough time at the moment – attempting to juggle her young daughter, more client demand than she’s ever experienced and a nasty case of general anxiety. In her message, she asked: “Do you work in your business five days a […] Read More....

career, creativity, freelance life, freelancing, health and wellness, how to, personal development, professional development, reflection, solopreneurship, the good life

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On living a creative life 01 August 2016 Here in Melbourne, we’re currently in the thick of a cold, dreary winter. As I write this, the wind howls through a gap in the window and the fire flickers in the background – burning for the fifth day in a row. Winter is traditionally a time for rest and retreat, and with that – […] Read More....

creativity, freelance life, health and wellness, personal development, reflection, the good life, writing

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Curiosity, Carnarvon Gorge and precious time: three reminders from our recent road trip 06 July 2016 Seeking to recapture the magic we experienced on our road trip honeymoon back in 2014, we recently hired a huge Maui campervan (amazing!) and hit the road, bound for our friends’ wedding in beautiful Mission Beach, QLD. A lazy 7000+ kilometres later, we returned home to Melbourne – relaxed, full to the brim with memories […] Read More....

health and wellness, personal development, reflection, the good life

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Spinning around: how to survive and thrive through your Saturn Return 30 April 2016 Have you ever heard of a Saturn Return? I hadn’t, until I went through a bit of a third-life crisis in my late twenties and started searching for answers. Very quickly, I found them – but in the most unexpected of places. For those of you raising your eyebrows, wondering what the heck I’m talking […] Read More....

health and wellness, how to, personal development, reflection, the good life, writing

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Five simple ways to celebrate autumn 15 April 2016 They say Christmas is the most wonderful time of year and in the thick of Christmas ham, fairy lights, Mariah Carey’s ‘Merry Christmas’ album on repeat and ‘Lovely Actually’ on TV almost daily, I tend to agree. Until it gets to this time of year and the leaves colour and fall, crisp air turns cheeks […] Read More....

health and wellness, how to, reflection, the good life, writing

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Not sure if you need copywriting, editing or proofreading? Here’s a simple way to work it out 12 February 2016 Let’s be honest – working with me is a pretty streamlined, efficient affair. I don’t call myself a ‘process junkie’ for nothing! One of the first steps in my onboarding process is getting prospective clients to complete an initial Quotation Request form. In this form, I ask: ‘Do you need copywriting, editing or proofreading?’ Pretty […] Read More....

copy, how to, web, writing

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Just (don’t) do it: thoughts on being versus doing 07 January 2016 I wrote this post late last year, when I was absolutely exhausted, way too busy and barely limping to the Christmas finish line. Unsurprisingly, I never found the time to actually post it. Since then, I’ve done a lot of thinking on this topic, and I’ve picked the word ‘WHOLE’ to guide my New Year. […] Read More....

personal development, reflection, writing

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When time stands still 20 November 2015 On the hammock at the farm with my Mum and sister – precious moments, vividly remembered. +++ “Dear Leonard. To look life in the face. Always to look life in the face and to know it for what it is. At last to know it. To love it for what it is, and then, to put […] Read More....

reflection, writing

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