Welcome to my happy place where I geek out on all things copywriting and SEO, the ins and outs of freelance life and the everyday stuff that makes my heart sing.

I love hearing from readers, so please say hello in the comments or shoot me an email! 

Do what you say you’re going to do: a credo in customer service 12 June 2015 In the saturated world of online business, it’s not easy to differentiate yourself. Or, is it? If you’ve been thinking about how to set yourself apart, you’ve probably considered the usual suspects: features and benefits, quality, price, other delivery add-ons. But, have you considered good old fashioned customer service? In this day and age, the […] Read More....

career, customer service, freelancing, how to, professional development, solopreneurship

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Uploading your web copy: an easy, sanity-saving checklist 02 June 2015 Want to know a sure-fire way to break your copywriter’s word-loving little heart? Take the beautiful content they’ve just poured their blood, sweat, and tears into and completely butcher it when you upload it to your site. Guaranteed heartbreak! Good copywriters sweat the little details: placing punctuation just so, capitalising some words but not others […] Read More....

copy, how to, seo, web, writing

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A day in my life: as featured on ClaireDeaneMarketing.com 14 May 2015 When I started my freelance biz, I took a shot in the dark and emailed a few biz-ladies I really admired hoping they’d share some advice. Claire Deane, who runs Claire Deane Marketing (+ a number of cool side gigs), was at the top of my list. She’s got serious style, impressive business savvy, a beautiful […] Read More....

freelance life, health and wellness, personal development, professional development, writing

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Flow like a river: workday rituals for joy and productivity 08 May 2015 “May what I do flow from me like a river, no forcing and no holding back, the way it is with children.” ― Rainer Maria Rilke Ah, the flow. Fingers flying over the keyboard, creativity running rampant, getting things done faster that you can tick them off your to-do list. It’s an elusive, joyous state of […] Read More....

health and wellness, how to, personal development, professional development

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Done is better than perfect: a tale of a recovering perfectionist 21 April 2015 This is the tale of a recovering perfectionist – me, to be exact. Throughout my life, perfectionism has never been far from my side. Like a nasty little creature, I’ve carried him around on my shoulder, spending way too much time listening to his incessant babbling: you suck, you’ll never be good enough, why bother?! […] Read More....

health and wellness, how to, perfectionism, personal development, writing

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Links to love: Glennon Melton, Healthy Natty, SARK, Kate Toon, Alexandra Franzen 27 March 2015 The internet is a treasure trove of goodies just waiting to be found. Take a wrong turn though, and it’s easy to get lost in a rabbit warren of time-wasting rubbish. Today, I want to share with you some of the good stuff. Juicy, useful, inspiring good stuff. So, without further ado… + Give Me Gratitude or […] Read More....

health and wellness, how to, links to love, personal development, seo

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Avoiding overused language: why you don’t have to be a killer, kick-ass, fearless rock star 13 March 2015 In recent years, I’ve developed a real passion for health and wellness. And boy, is that industry booming! Everywhere you look online there seems to be another recipe for a raw, organic, sugar-free something. I particularly love this – very clever (and so true)! In all seriousness though, I think the rise of the health […] Read More....

copy, how to, USP, web, writing

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SEO for blogging: a simple step-by-step process to optimise your posts 06 March 2015 So, you’ve been busy blogging and now you want to know how to optimise your blog posts so they rank on google. First things first, way to go! Actually blogging is the hardest part. Now that you’ve got some posts to work with, the process of SEO for blogging can be broken down into a […] Read More....

blogging, copy, how to, seo, web, writing

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How to write a killer case study that converts new business 27 February 2015 Forget brochures, product descriptions and lengthy sales pages. When it comes to convincing prospects to sign on the dotted line, there’s no sales tool more powerful than a killer case study. Sure, you can tell potential customers how great you are by outlining your features and benefits and why you think you’re better than your […] Read More....

case study, copy, how to, sales collateral, writing

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Introversion and freelancing: a match made in heaven? 19 February 2015 “It is the chiefest point of happiness that a man is willing to be what he is.” ― Desiderius Erasmus Type “introvert definition” into google and you get, “a shy, reticent person.” This definition is flat-out wrong, and a telling example of the general confusion (and often-negative connotations) around what it means to be introverted. Introverts […] Read More....

career, freelancing, introversion, professional development, solopreneurship

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