Random fact #543: every 2.2 seconds a small business owner somewhere declares in despair, ‘Blogging will be the death of me!’ Or something like that 😉 Chances are if you’re reading this, you can relate. And you’re not alone. No question, blogging is the in thing. We’re told here, there and everywhere by everyone, that […] |
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Welcome to my happy place where I geek out on all things copywriting and SEO, the ins and outs of freelance life and the everyday stuff that makes my heart sing.
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Last year, a fantastic blog hop did the rounds (going viral, in fact) on a subject close to my heart – ‘Why I write.’ Writers, bloggers and coaches alike responded to the hop with a collection of truly enlightening, honest and diverse answers. My favourite was probably the piece done by Tara Bliss in which she […] |
Have you managed to get your head around SEO? If so, well done – that puts you well ahead of many people who are trying to operate a business online and just don’t get it. It’s no wonder – SEO is complex and that pesky google algorithm is changing all the time. For example, it […] |
I grew up in the inner eastern suburbs of Melbourne. We lived in a lovely, leafy area, but life was decidedly suburban – full of traffic, bustling people and busyness. Every second weekend though (we alternated between Mum and Dad’s) and every school holidays, we’d make our escape down the South Gippy Highway to Nana […] |
Ah, Brene Brown. A woman after my own heart. If there’s anything that’s bound to bring up your innermost feelings of insecurity, inferiority and shame, it’s a blank Word document. That vacant white space and accusingly-blinking cursor can be a soul crusher, especially if words aren’t your thing. Even us copywriters struggle to put pen […] |