I’m a not-so-loud but definitely proud introvert, and I’m passionate about encouraging fellow introverts to embrace their introversion. So, I was thrilled when Founder Kathryn Hall asked me to contribute to The Business of Introverts – one of my favourite sites for introverts in business. You can find my post, The introvert’s guide to writing authentic […]

Want to know a sure-fire way to break your copywriter’s word-loving little heart? Take the beautiful content they’ve just poured their blood, sweat, and tears into and completely butcher it when you upload it to your site. Guaranteed heartbreak! Good copywriters sweat the little details: placing punctuation just so, capitalising some words but not others […]

When I started my freelance biz, I took a shot in the dark and emailed a few biz-ladies I really admired hoping they’d share some advice. Claire Deane, who runs Claire Deane Marketing (+ a number of cool side gigs), was at the top of my list. She’s got serious style, impressive business savvy, a beautiful […]

This is the tale of a recovering perfectionist – me, to be exact. Throughout my life, perfectionism has never been far from my side. Like a nasty little creature, I’ve carried him around on my shoulder, spending way too much time listening to his incessant babbling: you suck, you’ll never be good enough, why bother?! […]

In recent years, I’ve developed a real passion for health and wellness. And boy, is that industry booming! Everywhere you look online there seems to be another recipe for a raw, organic, sugar-free something. I particularly love this – very clever (and so true)! In all seriousness though, I think the rise of the health […]

So, you’ve been busy blogging and now you want to know how to optimise your blog posts so they rank on google. First things first, way to go! Actually blogging is the hardest part. Now that you’ve got some posts to work with, the process of SEO for blogging can be broken down into a […]

Forget brochures, product descriptions and lengthy sales pages. When it comes to convincing prospects to sign on the dotted line, there’s no sales tool more powerful than a killer case study. Sure, you can tell potential customers how great you are by outlining your features and benefits and why you think you’re better than your […]

Random fact #543: every 2.2 seconds a small business owner somewhere declares in despair, ‘Blogging will be the death of me!’ Or something like that 😉 Chances are if you’re reading this, you can relate. And you’re not alone. No question, blogging is the in thing. We’re told here, there and everywhere by everyone, that […]

Last year, a fantastic blog hop did the rounds (going viral, in fact) on a subject close to my heart – ‘Why I write.’ Writers, bloggers and coaches alike responded to the hop with a collection of truly enlightening, honest and diverse answers. My favourite was probably the piece done by Tara Bliss in which she […]

Ah, Brene Brown. A woman after my own heart. If there’s anything that’s bound to bring up your innermost feelings of insecurity, inferiority and shame, it’s a blank Word document. That vacant white space and accusingly-blinking cursor can be a soul crusher, especially if words aren’t your thing. Even us copywriters struggle to put pen […]